Jesus is just alright by me

Cliff Atkinson believes we are in the midst of a storytelling renaissance. His evidence is two-fold:

1. Recognition from the motion graphic design industry that effective communication relies on telling stories—Cliff quotes Jesus de Francisco:
   

   We are at a point now where technology has liberated us from focusing on technology, and now we can concentrate on what really matters—the story.

2. News that General Electric has adopted a one-word corporate communication mantra—story.

Cliff's new book takes an Aristotelian storytelling approach to encourage us to move beyond bullet points when structuring our PowerPoint presentations:

…a story is the opposite of a list. Where a list is dry, fragmented and soulless; a story is juicy, coherent, and full of life.

If you can't wait for the book, Cliff hints at what a PowerPoint that blends classical storytelling and multimedia might look like when he describes the first five slides. There is also a Flash version, but beware—it does not work on Macs or in Firefox.

Update: PDFs of the Table of Contents, Introduction and Chapter 1 are available here.