Why should businesses blog?

Simple. No one listens anymore to sanitized marketing messages. If you find the right person in your organization to “blog” about your products or services youʼll brand your company as authentic and knowledgeable. Every company has a closet writer, whether or not thatʼs part of his or her job title.

Via Tom Peter's blog, the latest ChangeThis Manifesto: Beginner's Guide to Business Blogging. A good, clear explanation of blogging and RSS. It's free for 15-days, so get downloading.