It's a brand you world

Worthwhile magazine is a mine of inspiration and a refreshing reminder of what is important in our World. Worthwhile's mission is to put purpose and passion on the same plane as profit.

Tom Peters, writing in Worthwhile's blog challenges us to develop an individual brand. What he calls "Brand You." Your brand is your story, a promise to uphold certain values.

Two quotes from Tom Chappell's Managing Upside Down (also via the Worthwhile blog) inform and add value to Tom Peter's advice:

• To serve best, you should know what is unique about you.
• It is generally your values and your gifts that will help you generate a vision of how you can make a difference in the world.

So decide what you value, what makes you unique, how you can make a difference, and get your story out there first. As Tom Peters says, "Be distinct or be extinct!"